I use Google Trends all the time when creating monthly SEO reports to help my clients understand what is happening with their top keywords. Is the decline because of a decrease in demand or because there was a change in performance? Performance: Determine the cause of a decline in impressions It is also just great to know when there will be low search interest so you are not surprised when you see a big traffic drop. It can be very helpful to identify seasonal trends, so that you know when to work on your next campaign, to make sure you are ranking before the next spike happens. Identify seasonal search trends in your industry
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Knowing this, an organization like Common Sense Media will want to advise parents how to help their children navigate this app.
If you know that Musical.ly has been incredibly popular for more than a year, and is averaging an incredible 5 million average US searches a month, and you notice that Sarahah, which is gaining interest for potentially being a breeding hub for cyber bullying, has more than surpassed Musical.ly even at its peak, you know this is definitely going viral.
You can confirm the virality of trending topics, and check if people are still searching for it as much.
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